The year was 2007, and Myspace was king. With more than 300 million registered users, it was the world’s largest social-networking platform by a mile and, since overtaking Google the previous year, the most visited website in the United States. Friendster had been thoroughly eclipsed. Google’s first attempt at a social network, Orkut, was a domestic flop. Twitter, founded in 2006, still hosted only a fraction of a percent of Myspace’s user base. Snapchat and Instagram weren’t even a twinkle in Silicon Valley’s eye.