Michael Hirschorn is taking the wraps off his newly reconfigured Ish Entertainment, which already has several projects in the works at multiple networks.

Says Michael Hirschorn: "If women didn't want these shows, they wouldn't get made."

That's Michael Hirschorn, mastermind behind reality shows like Flavor Of Love, Paris Hilton's My New BFF, Gone Too Far, TI's Road to Redemption, A Shot Of Love With Tila Tequila, and Celebrity Rehab. He agreed to sit down for an evening to talk about what it all means, in particular for the ladies. (Whiskey was involved).